We’re a strategy and design consultancy helping businesses move towards more innovative, sustainable futures. Based in Tokyo, we’ve been working with global and local companies for nearly 20 years.
We have a breadth of expertise creating value for clients through good strategy and design – innovating your products, services, brands, and experiences.
We use design and futures thinking to develop better solutions for your business. Starting with research, we work with your customers, employees, and stakeholders to: innovate your products and services, identify new opportunities and business models, and prepare your organisation for the future.
We help define your brand through unique positioning and storytelling based on cultural insight. This begins with a purpose, vision, and values that articulate the why behind your business, and is brought to life through thoughtful communications and visual design.
We guide your company on its sustainability journey, providing environmental, social, and governance expertise. We assess and measure your current state, then deliver actionable strategies and initiatives that make sustainability a competitive advantage for your business.
We help transform your employee experience, creating a progressive, innovative organisation that people want to work for. We co-design initiatives with employees then deliver change across your: organisational structure, workplace policies, recruitment and onboarding, team culture, training and capabilities.
We create meaningful digital experiences built on user-centric principles and practices. We start by defining needs through user research, then prototype and deliver solutions across your digital: websites, apps, content, platforms, and emerging interfaces.
We help companies scale their businesses in Japan and globally, providing support across a range of marketing services built around deep cultural and customer insight. We focus on market entry and growth marketing with partners looking for bespoke, innovative thinking to drive business outcomes.
We follow a systemic design approach, created to deliver sustainable change with businesses like yours.
We start by identifying a challenge to explore with your team, using human insight to shape a strategy aligned to your business goals.
We do this collaboratively with your customers, employees, and stakeholders, aligning people around outcomes that bridge strategy and action.
We then deliver solutions across the most important touchpoints for your business, from product to policy to partnerships.
This can start with a simple workshop where we work with your team to agree on meaningful problems to solve.
Reference: Beyond Net Zero: A Systemic Approach, Design Council UK, 2021
