Case studies

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Strategic Design x Sustainability

Amazon | Envisioning sustainable futures for Amazon Japan



Nutanix | Increasing B2B awareness through digital and real-world engagement


Sustainability x Strategic Design

SK-II | Evolving the SK-II loyalty program around conscious consumers


Strategic Design

LIXIL | Shaping an innovation-led employee experience at LIXIL



Dropbox | Enabling Dropbox to nurture customers through personalisation


Sustainability x Engagement

TRENDE | Purpose-led storytelling for renewable energy startup TRENDE

The State of Sustainability in Japan 2021

Sustainability is by no means new to Japan. Renowned for traditions like Mottainai (minimising waste), Osusowake (sharing of goods or profit), and Sanpo Yoshi (business that benefits buyer, seller and society) and with more longstanding businesses than any other country in the world, in some senses Japan has long been ahead of the game.

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The State of Sustainability in Japan
Amazon Dropbox HSBC LIXIL New Balance Nutanix Wipro Salesforce Indeed Paidy Liquid TRENDE MyMizu Red Bull Harley-Davidson SK-II Schick Skyscanner Peninsula
MullenLowe Group

A MullenLowe Group affiliate

Fabric is an affiliate of MullenLowe Group, which is a part of Interpublic Group (IPG). We grew from MullenLowe Group Japan, building on our 15 years of experience working with businesses and brands in the Japanese market, where we bring together global expertise with local cultural insight.

Our team follows an open architecture model, collaborating with global leaders from the MullenLowe Group network – MullenLowe, MediaHub, MullenLowe Salt, MullenLowe Profero – and other IPG agencies to help solve your biggest challenges.

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We’ve supported a range of brands with their challenges across Japan and globally. Arrange a chat with our new business team about your upcoming projects.

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