Shaping business
in the new
social fabric.

We’re a design firm using human insight and practical innovation to help businesses scale and thrive.

Tokyo, Japan & Global

People from the Fabric team conducting a workshop at a recent team day.
People from the Fabric team holding up a poster with post it notes.

Services

Customer Research and Insight
Service Design and CX
Sustainability and Circular Design
Employee Experience
Product and UX Design
Innovation and Ventures
Growth Marketing
Market Entry and Localisation

What is regenerative business?

We define this in our latest study: ‘Sustainability in Japan 3: The pathway to regenerative business’ – a 256-page book sharing Fabric’s latest insights and thinking on Japan’s sustainability transition.

The book features 19 articles exploring themes around regenerative business and the intersection of wellbeing and work, including a foreword from guest editor and mymizu founder Robin Lewis.

The limited print edition is made sustainably by our friends at Ohkawa Printing, with zero carbon emissions and 100% renewable energy.

The digital edition is available online for Fabric subscribers.

Sustainability in Japan 3: The pathway to regenerative business print edition.

Case Studies

Adidas branding.
Sustainability & Circular Economy
Adidas: Bridging global and local sustainability strategy through culture mapping
Cogo branding.
Sustainability & Circular Economy
Cogo: Supporting Cogo to bring carbon tracking to Japan’s banking apps
A LIXIL retail store.
Employee Experience & Org Design
LIXIL: Embedding an innovation-led employee culture at LIXIL
MetLife Post Purchase Experience prototype.
Strategic Design & Innovation
MetLife: Defining a scalable post-purchase experience for MetLife APAC
Oatly oat milk being poured into a coffee.
Sustainability & Circular Economy
Oatly: Redefining conscious consumers for Oatly in Japan
Schmatz pocket brand guide.
Brand Strategy
Schmatz: Shaping a food and beverage brand around team culture with Schmatz
Adidas Amazon ASIJ Cogo Dropbox Enthought Habitto HSBC Indeed Johnson & Johnson LIXIL L'Oreal Melbourne Business School MetLife Mitsubishi mymizu New Balance Oatly Paidy Paidy Red Bull Robert Walters Schick Schmatz SK-II Statista WAY ZOZO
The fabric team conducting a workshop.

We’re here to help solve your biggest problems.

Talk to our new business team today.