Our Approach
Our Approach
We're a design firm using human insight and practical innovation to help businesses become more regenerative.
We're a design firm using human insight and practical innovation to help businesses become more regenerative.
What is a Regenerative Business?
Regenerative businesses actively enhance the systems they operate in, creating positive change for people, society, and planet. They recognise that business growth and positive impact are mutually reinforcing outcomes.
They’re a force for systemic change, engaging diverse stakeholders through multiple forms of capital: economic, human, social, cultural, and natural.
This manifests in how they embed sustainability and circularity into their business models, craft their employee experience, and design their products and services.
Operating more like embedded living systems than machines, these businesses create abundant growth that strengthens their entire ecosystem.
The result is a business that continually regenerates while building better futures for all – enhancing the vitality of our economy, society, and environment.
What is a Regenerative Business?
Regenerative businesses actively enhance the systems they operate in, creating positive change for people, society, and planet. They recognise that business growth and positive impact are mutually reinforcing outcomes.
They’re a force for systemic change, engaging diverse stakeholders through multiple forms of capital: economic, human, social, cultural, and natural.
This manifests in how they embed sustainability and circularity into their business models, craft their employee experience, and design their products and services.
Operating more like embedded living systems than machines, these businesses create abundant growth that strengthens their entire ecosystem.
The result is a business that continually regenerates while building better futures for all – enhancing the vitality of our economy, society, and environment.
01
Human insight
Human insight
Deep understanding of human needs, behaviors, and motivations gained through empathetic research and observation, used to inform more meaningful and effective solutions.
Deep understanding of human needs, behaviors, and motivations gained through empathetic research and observation, used to inform more meaningful and effective solutions.
02
Practical innovation
Practical innovation
Prototyping and validating creative solutions to generate value for your business, balancing desirability, feasibility, and viability with ethical and business requirements.
Prototyping and validating creative solutions to generate value for your business, balancing desirability, feasibility, and viability with ethical and business requirements.
03
Bridging global & local
Bridging global & local
Bridging global best practices and perspectives with local cultural contexts to create differentiated solutions for Japan and APAC.
Bridging global best practices and perspectives with local cultural contexts to create differentiated solutions for Japan and APAC.
04
Long term, thriving companies
Long term, thriving companies
Ensuring your company can thrive and achieve sustained success by balancing business needs with long-term value creation for all stakeholders.
Ensuring your company can thrive and achieve sustained success by balancing business needs with long-term value creation for all stakeholders.
Regenerative business principles
Regenerative business principles
1. Purpose-Driven: Leaders ready to redefine their business models.
2. Living Systems: Operates like a natural ecosystem, learning to create abundance.
3. People as Catalysts: Places employee wellbeing at the centre of their organisation.
4. Diverse forms of Capital: Beyond economic to human, social, cultural, and natural capital.
5. Adaptive Learning: Culture of experimentation and continual change.
6. Collaboration over Competition: Builds partnerships that create shared value.
7. Systemic Impact: Takes a long term view of creating positive impact and change.
8. Value in relationships: Focus on the quality of relationships as the core value driver.
1. Purpose-Driven: Leaders ready to redefine their business models.
2. Living Systems: Operates like a natural ecosystem, learning to create abundance.
3. People as Catalysts: Places employee wellbeing at the centre of their organisation.
4. Diverse forms of Capital: Beyond economic to human, social, cultural, and natural capital.
5. Adaptive Learning: Culture of experimentation and continual change.
6. Collaboration over Competition: Builds partnerships that create shared value.
7. Systemic Impact: Takes a long term view of creating positive impact and change.
8. Value in relationships: Focus on the quality of relationships as the core value driver.
What is Strategic Design?
What is Strategic Design?
A systemic approach to solving complex challenges that combines design thinking with business strategy to shape meaningful solutions and thriving companies.
It goes beyond traditional design by considering the entire ecosystem of stakeholders, relationships, and systems that influence outcomes – creating the conditions for long-term positive impact.
Through deep collaboration with your customers, employees, and stakeholders, we prototype and design solutions that bring together human insight with practical innovation.
This results in outcomes that are both meaningful for people and viable for business, delivering measurable impact that bridges strategy with action.
A systemic approach to solving complex challenges that combines design thinking with business strategy to shape meaningful solutions and thriving companies.
It goes beyond traditional design by considering the entire ecosystem of stakeholders, relationships, and systems that influence outcomes – creating the conditions for long-term positive impact.
Through deep collaboration with your customers, employees, and stakeholders, we prototype and design solutions that bring together human insight with practical innovation.
This results in outcomes that are both meaningful for people and viable for business, delivering measurable impact that bridges strategy with action.
Reference: Beyond Net Zero: A Systemic Approach, Design Council UK, 2021
Reference: Beyond Net Zero:
A Systemic Approach, Design Council UK, 2021
What is the new social fabric?
The interconnected network of relationships, shared values, and cultural elements that bind communities and organisations together, forming the foundation for collective wellbeing and meaningful change.
This complex weave extends beyond traditional social systems to encompass new forms of community enabled by technology, changing work patterns, evolving cultural norms and new ways of relating to place.
In the context of regenerative business, the social fabric represents both the environment in which change occurs and a key resource for enabling that change, particularly in Japan where concepts like Sanpo-Yoshi have ensured business is deeply integrated with people and society.
What is the new social fabric?
The interconnected network of relationships, shared values, and cultural elements that bind communities and organisations together, forming the foundation for collective wellbeing and meaningful change.
This complex weave extends beyond traditional social systems to encompass new forms of community enabled by technology, changing work patterns, evolving cultural norms and new ways of relating to place.
In the context of regenerative business, the social fabric represents both the environment in which change occurs and a key resource for enabling that change, particularly in Japan where concepts like Sanpo-Yoshi have ensured business is deeply integrated with people and society.
Copyright Ⓒ Fabric ファブリック 2025
Nakame Gallery Street J4
2-45-12 Kami-meguro
Meguro-ku
Tokyo 153-0051
Japan
Copyright Ⓒ Fabric ファブリック 2025
Nakame Gallery Street J4
2-45-12 Kami-meguro
Meguro-ku
Tokyo 153-0051
Japan
Nakame Gallery Street J4
2-45-12 Kami-meguro
Meguro-ku
Tokyo 153-0051
Japan
Nakame Gallery Street J4
2-45-12 Kami-meguro
Meguro-ku
Tokyo 153-0051
Japan